Coca-Cola, one of the largest soft drink companies in the world, has begun releasing a new product, much to the shock of many around the world. With soda sales on the decline, and water sales having leveled off, companies like Coca-Cola are looking to find a new market to jump in on. With artificial sweeteners causing people to stay away from diet sodas, Coca-Cola has launched a new, healthier Coca-Cola, sweetened with Cane Sugar and Stevia. But that’s not the only product Coke has come up with. They’ve also started making something a little weirder.
“It’s basically the premiumisation of milk,” Coca-Cola’s North American chief Sandy Douglas said. The milk doesn’t contain lactose, and it has 50% more protein and calcium than regular milk, as well as 30% less sugar. So it’s healthy milk? It’s already being sold in a few select locations in the country, and it’s shown that younger people (twenties to thirties) are buying it regardless of the fact that it costs twice as much as milk. Some stores are having a hard time keeping it in stock. A Coca-Cola representative has been quoted, saying the product will “Rain money,” for the company. Coming in skim, whole, and Chocolate, FairLife has had a pretty good run in the past year, doing very well for Coca-Cola. But where can this lead?